Service
Paid Social & Creative Strategy
After 10+ years running performance campaigns, I've learned success on social in 2026 comes down to three things:
01
Creative that stops the scroll
Winning ads aren't guesswork — they come from a creative strategy that reliably generates fresh, high-performing concepts and sends strong conversion signals to Meta and TikTok.
02
A testing framework that finds winners fast
Hooks, angles, audiences, offers — all tested systematically, tailored to your business, so you can scale what works and cut what doesn't.
03
An account structure built for profitable scale
A clean, optimised setup so every campaign operates at full potential — maximum efficiency, no revenue left on the table.
The SPARK Framework
From creative intelligence to performance-driven ads.
A five-stage methodology that turns brand knowledge, competitive intelligence and customer insights into strategically developed social ad concepts and scripts.
SStrategic FoundationCompany, product, audience, positioning, value proposition and key differentiators.
PPerformance Creative AuditExisting ad patterns, winning hooks, creative fatigue, improvement opportunities.
AAd Landscape AnalysisCompetitor creatives, market conventions, messaging patterns and creative gaps.
RReview & Consumer InsightsPain points, objections, desired outcomes and authentic language, mined from reviews and feedback.
KKey Creative ConceptsInsights translated into differentiated ad angles, hooks, scripts and production-ready briefs.
What I bring
- →A comprehensive understanding of marketing and consumer behaviour
- →Expert knowledge of all major advertising platforms
- →Hands-on experience managing seven-figure ad accounts