Scaling a skincare brand to 5.4× ROAS with Meta Ads

Client: High-end skincare brand
Objective: Increase online sales and ROAS.
Strategy: — Full-funnel Meta structure across TOFU, MOFU and BOFU
— Influencer UGC to drive engagement
— Dynamic retargeting plus lookalikes built off top buyers
Results: ✓ 5.4× ROAS (up from 2.8×)
✓ +120% monthly revenue
✓ −30% CPA

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